Waltzing Matilda Centre - Winton

I have lost count of the number of times I have traveled to Winton over the past 20 years and it has become one of my favourite drives out west. A quick right then a left from home, hit the Flinders Highway and keep heading towards the setting sun for the rest of the day. It’s the flat endless horizon and massive sky that touches my soul every time. After recent rain it becomes a green oasis but for most of the year the country out there brown, dry and dusty for as far as you can see.

In June 2015 the original Waltzing Matilda Centre in Winton burnt down due to an electrical fault in the storeroom. The centre had been a major drawcard since 1998 for thousands of “grey nomads” to the little town in Western Queensland during the winter months. It has since been rebuilt with design by Cox Architecture and wayfinding by DotDash. I was commissioned by DotDash to capture the wayfinding elements along with the local environment. Clearly the building design and typography have cleverly taken inspiration from the local environment and pioneering spirit so prevalent throughout this great southern land.